Hey, I'm Vipul

Berlin based Sr. Discovery, Research, Strategy, Ideation, Sprints, Prototyping, Critique, Handoff and OperationsProduct Designer driving clarity and impact through thoughtful collaboration. Currently designing at Raisin.

My passion lies in creating user-centric experiences that drive growth. With a background in engineering, I design with a strong sense of feasibility and flow — bridging ideas with AI-powered execution. Beyond aesthetics, I build digital products that captivate, inspire action, and deliver real results.

Contact me to access recent projects

Brand evolution at Raisin

Led the evolution of Raisin’s brand across dashboard, mobile app, email, and marketing surfaces — translating a global brand refresh into cohesive, scalable experiences for savers across nine markets in Europe, the UK, and the US.

Growing OLX's paying sellers

Led Engagement & Monetisation design in Pay & Ship across OLX’s 17-country marketplace — Ad Package drop-off work via research and A/B tests, Seller-take-rate AutoExtend, and DesignOps workshops, with winning patterns rolling out to more markets.

Home-feed evolution at N26

Evolved N26’s home feed for 25 European markets — surfacing activity across spaces, IBANs, and cards from Germany outward — alongside MoneyBeam, crypto activity, and transaction search improvements.

Instant Grocery on Gojek

Led enhancements with Studio Accelerator design sprints on Indonesia-scale grocery — GoMart (B2C) and GoFresh (B2B) journeys, plus shopper and driver tools — enabling fast, reliable fulfillment across cities nationwide.

Public Case Studies

Shaking Up Indonesia's OTT Scene

Product design for GoPlay from MVP to a nationwide OTT in Indonesia — Gojek streaming on mobile, web, and SmartTV, with discovery shaped through research and rapid experimentation that lifted engagement quarter over quarter.

Camera Is The New Keyboard

A two-part UX case study on turning the camera into the primary input for Hike, India’s homegrown messenger — guerrilla research, gesture refactoring, motion-driven discovery, smart sticker algorithms, and metric wins at scale.

InstaLively Takes On Periscope & Meerkat

On InstaLively’s founding team I shaped UX, brand, and front-end for one-tap live video built for low-bandwidth India — YouTube-native streams, B2C discovery and B2B “go live anywhere” modes — through 25k+ users and Hike’s acquisition.

OTHER PROJECTS

Hotel Booking, Reimagined for Ixigo

Exploratory UI concept for Ixigo’s hotel booking flow in 2016—search, shortlist, and checkout tuned for India’s travel-search habits, published as a Behance study.

Referral Hiring, Built End to End

Led product design and front-end on GrownOut’s automated referral hiring platform—shipping early MVC web architecture to production in 2015, on a product that later raised $3M+ and was acquired by PeopleStrong.

Silent Ninja — Smarter Call Blocking

Led a 2014 visual and UX refresh of Silent Ninja’s Android app—DND modes, spam vs. repeat-caller filters, and SMS auto-replies—clarifying core flows without losing power-user control.

Personal Blog

Knowledge on Demand

Essay on just-in-time learning—why pulling knowledge when you need it beats hoarding courses, and how that mindset shows up in product design and career growth.

Contributions

Popcorn — Cinematic Ticket Booking UI

A ticket-booking concept with motion-led transitions; released the Sketch UI kit and Principle prototypes as a free resource on Sketch App Sources for designers learning UI and micro-interaction.

CodePen Experiments

Public pens exploring layout, animation, and interaction in HTML, CSS, and JavaScript—small prototypes where I test ideas before they land in product work.

GitHub — Frontend & Canvas

Open repos and spikes—React, Canvas, and front-end tooling—keeping implementation skills sharp alongside product and visual design.

Engage