Hey, I'm Vipul.

I make complex products Product strategy, discovery, research, prototyping, design critique, validation, AI-native prototypingclearer for customers — and easier for Design systems, DesignOps, design coaching, research practice, quality standards, AI workflowsteams to build well. Berlin-based. Currently designing at Raisin.

12 years of B2C product design, an engineering foundation, and a builder's instinct for how great design teams operate. I've designed at scale across social, streaming, on-demand, marketplaces, and fintech — and along the way developed an equal obsession with the systems, tools, and practices that let design teams do their best work. I design products — and how the teams behind them work.


Contact me to access recent projects
  • Raisin brand evolution across product touchpoints
  • Brand evolution at Raisin

    Led the evolution of Raisin’s brand across dashboard, mobile app, email, and marketing surfaces — translating a global brand refresh into cohesive, scalable experiences for savers across nine markets in Europe, the UK, and the US.


  • OLX seller ad-package experience
  • Growing OLX's paying sellers

    Led Engagement & Monetisation design in Pay & Ship across OLX’s 17-country marketplace — Ad Package drop-off work via research and A/B tests, Seller-take-rate AutoExtend, and DesignOps workshops, with winning patterns rolling out to more markets.


  • N26 premium multi-activity account feed
  • Home-feed evolution at N26

    Evolved N26’s home feed for 25 European markets — surfacing activity across spaces, IBANs, and cards from Germany outward — alongside MoneyBeam, crypto activity, and transaction search improvements.


  • Gojek GoMart instant grocery delivery
  • Instant Grocery on Gojek

    Led enhancements with Studio Accelerator design sprints on Indonesia-scale grocery — GoMart (B2C) and GoFresh (B2B) journeys, plus shopper and driver tools — enabling fast, reliable fulfillment across cities nationwide.

Public Case Studies
  • GoPlay, Gojek's on-demand video platform
  • Shaking Up Indonesia's OTT Scene

    Product design for GoPlay from MVP to a nationwide OTT in Indonesia — Gojek streaming on mobile, web, and SmartTV, with discovery shaped through research and rapid experimentation that lifted engagement quarter over quarter.


  • Hike Messenger Camera 2.0 UX case study
  • Camera Is The New Keyboard

    A two-part UX case study on turning the camera into the primary input for Hike, India’s homegrown messenger — guerrilla research, gesture refactoring, motion-driven discovery, smart sticker algorithms, and metric wins at scale.


  • InstaLively live-streaming app concept
  • InstaLively Takes On Periscope & Meerkat

    On InstaLively’s founding team I shaped UX, brand, and front-end for one-tap live video built for low-bandwidth India — YouTube-native streams, B2C discovery and B2B “go live anywhere” modes — through 25k+ users and Hike’s acquisition.


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