Hey, I'm Vipul

Berlin based Sr. Discovery, Research, Strategy, Ideation, Sprints, Prototyping, Critique, Handoff and OperationsProduct Designer driving clarity and impact through thoughtful collaboration. Currently designing at Raisin.

My passion lies in creating user-centric experiences that drive growth. With a background in engineering, I design with a strong sense of feasibility and flow — bridging ideas with AI-powered execution. Beyond aesthetics, I build digital products that captivate, inspire action, and deliver real results.

Contact me to access recent projects

Brand evolution at Raisin

Led the evolution of Raisin’s brand across core product touchpoints — dashboard, mobile app, email, and marketing surfaces — translating a global brand refresh into cohesive, scalable product experiences.

Growing OLX's paying sellers

Led Engagement & Monetisation design in Pay & Ship — Ad Package drop-off optimizations using research and A/B test, Seller-take-rate AutoExtend and design workshops for DesignOps.

Home-feed evolution at N26

Evolved N26’s home page experience to display activity across spaces, IBANs, and cards— production in 25 countries, alongside improvements for MoneyBeam, Crypto activity, and transaction search.

Instant Grocery on Gojek

Lead enhancements pairing with Studio Accelerator's design sprint program for Gojek's grocery delivery journeys across GoMart (B2C) and GoFresh (B2B), and operational tools for shoppers and drivers — enabling fast, reliable fulfillment at scale.

Public Case Studies

Shaking Up Indonesia's OTT Scene

Product design for GoPlay from MVP to a national OTT across Indonesia — Gojek’s streaming experience on mobile, web, and SmartTV, with content discovery shaped through research and rapid experimentation that lifted engagement quarter over quarter.

Camera Is The New Keyboard

A comprehensive two-part UX case study detailing how we turned the smartphone camera into a primary input tool. Covering end-to-end product design—from guerrilla user research and gesture refactoring to motion-driven discovery, smart sticker algorithms, and high-impact metric wins.

InstaLively Takes On Periscope & Meerkat

On InstaLively’s founding team I shaped UX, brand, and front-end for one-tap live video on low 3G—YouTube-native streams, B2C discovery and B2B “go live anywhere” modes, and clear positioning against Meerkat and Periscope—through 25k+ users and Hike’s acquisition.

OTHER PROJECTS

Hotel Booking, Reimagined for Ixigo

Exploratory UI concept for Ixigo’s hotel booking flow in 2016—search, shortlist, and checkout tuned for India’s travel-search habits, published as a Behance study.

Referral Hiring, Built End to End

Led product design and front-end on GrownOut’s automated referral hiring platform—shipping early MVC web architecture to production in 2015, on a product that later raised $3M+ and was acquired by PeopleStrong.

Silent Ninja — Smarter Call Blocking

Led a 2014 visual and UX refresh of Silent Ninja’s Android app—DND modes, spam vs. repeat-caller filters, and SMS auto-replies—clarifying core flows without losing power-user control.

Personal Blog

Knowledge on Demand

Essay on just-in-time learning—why pulling knowledge when you need it beats hoarding courses, and how that mindset shows up in product design and career growth.

Contributions

Popcorn — Cinematic Ticket Booking UI

A ticket-booking concept with motion-led transitions; released the Sketch UI kit and Principle prototypes as a free resource on Sketch App Sources for designers learning UI and micro-interaction.

CodePen Experiments

Public pens exploring layout, animation, and interaction in HTML, CSS, and JavaScript—small prototypes where I test ideas before they land in product work.

GitHub — Frontend & Canvas

Open repos and spikes—React, Canvas, and front-end tooling—keeping implementation skills sharp alongside product and visual design.

Engage