Brand evolution at Raisin
Led Raisin’s B2C brand evolution into live product — across 12 markets in EU, the UK, and the US. Research-led hierarchy and product system work that helped savers understand and manage their wealth more clearly with measurable gains and the operating model that made evolution stick beyond the rebrand.
Growing OLX's paying sellers
Led Engagement & Monetisation design in Pay & Ship across OLX’s 17-country marketplace — Ad Package drop-off work via research and A/B tests, Seller-take-rate AutoExtend, and DesignOps workshops, with winning patterns rolling out to more markets.
Home-feed evolution at N26
Evolved N26’s home feed for 25 European markets — surfacing activity across spaces, IBANs, and cards from Germany outward — alongside MoneyBeam, crypto activity, and transaction search improvements.
Instant Grocery on Gojek
Led enhancements with Studio Accelerator design sprints on Indonesia-scale grocery — GoMart (B2C) and GoFresh (B2B) journeys, plus shopper and driver tools — enabling fast, reliable fulfillment across cities nationwide.
Shaking Up Indonesia's OTT Scene
Product design for GoPlay from MVP to a nationwide OTT in Indonesia — Gojek streaming on mobile, web, and SmartTV, with discovery shaped through research and rapid experimentation that lifted engagement quarter over quarter.
Camera Is The New Keyboard
A two-part UX case study on turning the camera into the primary input for Hike, India’s homegrown messenger — guerrilla research, gesture refactoring, motion-driven discovery, smart sticker algorithms, and metric wins at scale.
On learning when you need it.
One-tap live streaming for low-bandwidth India.
Free Sketch + Principle ticket UI kit.
Android call-blocking UX refresh.
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