I studied Computer Science Engineering, but visual design was always pulling at my sleeve. My early career was a multidisciplinary mix of writing front-end code for web/mobile-apps and designing mobile-games. Driven by user empathy at early startups, I even stepped into B2B sales to learn firsthand why customers bought in or walked away. Researching into those front-row insights was the exact signal I needed to pivot into Product Design full-time.
Fast forward to today, and I've spent over 12 years designing and building digital products across social, streaming, on-demand, marketplaces, and fintech.
Outside of work, I love stories that are deeply earned. My favorites live inside the environmental storytelling of Dark Souls games, where I've racked up 17 PlayStation platinum trophies. Uncovering hidden lore and complex mechanics takes patience and deep curiosity—the same energy I bring to building products.