If you've reached here, I'd like to add a little more about myself 😎 Picture above is from my recent visit to Tidung island in south of Jakarta, Indonesia.

I like to think big, but I’m pragmatic in my day-to-day work and can take fast decisions on what needs to be done in the short term.
While interface design is the core of my expertise, experience in front-end development rounds out my perspective. I have experience managing multi-stakeholder creative processes and am self-motivated to adapt to different team structures.
  • N26

    Senior Product Designer

    Fintech would be a new vertical for me and I'm looking forward to creating awesome experiences in both the product and the journey itself.

  • Gojek

    Lead Product Designer

    In the three amazing years at Gojek, I was given responsibility to lead design for multiple products within E-commerce(Groceries) and Entertainment(GoPlay) vertical among other things.
    Grocery products include- GoMart, a B2C solution for Gojek users to order groceries from nearby Marts and GoFresh which is a B2B solution for Merchants to bulk order groceries on daily basis. Other touchpoints include the Shopper app and Driver app to run the backend operations.
    Entertainment products include- GoPlay, a leading Indonesian OTT app available on ios, android and Smart TV(STB) platform with SVOD, AVOD and TVOD models. GoPlay consisted of Originals(GoPlay Studio), exclusive, Indie and LIVE content that made it one of most unique player in the market to club various offerings in one product that can be clubed with Gojek's Loyalty program(GoClub) or bundles.

  • Hike

    Product Designer

    Redesigned Hike’s creation(AR camera) + consumption(stories & timeline) experience, filing my first IP around content(stickers/filters/captions) recommendation engine for captured media. Other projects I worked on parallel were - Hikemoji(personalised avatar/stickers), LiveDraw(real-time doodling on video calls with face-detection), Hike discover(3pp content) and had developed the Hike 5.0 website.

  • InstaLively

    Design Technologists

    Being a pioneer employee at InstaLively(LiveStreaming platform that seamlessly integrates with Youtube) I was responsible for building up the design + engineering(FED) team. We were a small company, so on a given day, I could be doing research, interaction design, visual design, prototyping, front-end development and help the startup to set and deliver its overall OKRs.

  • GrownOut

    UX Engineer

    Founding member of the startup wearing multiple hats, helping the B2B product in automating referral hiring. I did UX research, designed user-flows/interaction/visual/motion, and developed the entire front end on MEAN stack.

Product Design Interaction Design Rapid Prototyping
Front-end Development Design Strategy Design Critique
Design Research Design language system

Abstract Figma, Sketch & XD MindNode & Visio
Principle, Framer & ProtoPie Invision & Overflow
Photoshop & Illustrator

HTML, Pug & XML Css3 + Preprocessor JS | Angular & React
GIT, Grunt, Yo, Bower & npm node, mongoDB & Express

Reading Clement Greenberg, Late Writings

Watching Letter to You ~ Bruce Springsteen

Recently inspired by Work of Hayao Miyazaki

Listening to As wild as you wanna be ~ Deborah De Luca

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