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If you've reached here, I'd like to add a little more about myself 😎 Picture above is from my recent visit to Tidung island in south of Jakarta, Indonesia. I love spontaneous backpacking trips, my cup of chai and Souls-like games.

I like to think big, but I’m pragmatic in my day-to-day work and can take fast decisions on what needs to be done in the short term.
While interface design is the core of my expertise, experience in front-end development rounds out my perspective. I have experience managing multi-stakeholder creative processes and am self-motivated to adapt to different team structures.
Experiences
2022-Present

  • OLX Group

    Senior Product Designer

    We build leading destinations for buying, selling, and exchanging products and services, used by over 300 million people every month.

2021-2022

  • N26

    Senior Product Designer

    N26 is a mobile banking solution that serves 8 million customers across 21 countries.
    I stepped in as an Individual contributor working on features that help our users stay on top of their spendings using the Home-feed of the mobile and web app. My key project ‘Multi-Activity feed’ is an essential part of product discover for features like Spaces, Crypto, Overdraft, Instalments, Money-in, Payments and Statistics.

2018-2021

  • Gojek

    Lead Product Designer

    In the three amazing years at Gojek, I was given responsibility to lead design for multiple products within E-commerce(Groceries) and Entertainment(GoPlay) vertical among other things.
    Grocery products include- GoMart, a B2C solution for Gojek users to order groceries from nearby Marts and GoFresh which is a B2B solution for Merchants to bulk order groceries on daily basis. Other touchpoints include the Shopper app and Driver app to run the backend operations.
    Entertainment products include- GoPlay, a leading Indonesian OTT app available on ios, android and Smart TV(STB) platform with SVOD, AVOD and TVOD models. GoPlay consisted of Originals(GoPlay Studio), exclusive, Indie and LIVE content that made it one of most unique player in the market to club various offerings in one product that can be clubed with Gojek's Loyalty program(GoClub) or bundles.
2017-2018

  • Hike

    Product Designer

    Redesigned Hike’s creation(AR camera) + consumption(stories & timeline) experience, filing my first IP around content(stickers/filters/captions) recommendation engine for captured media. Other projects I worked on parallel were - Hikemoji(personalised avatar/stickers), LiveDraw(real-time doodling on video calls with face-detection), Hike discover(3pp content) and had developed the Hike 5.0 website.
2014-2017

  • InstaLively

    Design Technologists

    Being a pioneer employee at InstaLively(LiveStreaming platform that seamlessly integrates with Youtube) I was responsible for building up the design + engineering(FED) team. We were a small company, so on a given day, I could be doing research, interaction design, visual design, prototyping, front-end development and help the startup to set and deliver its overall OKRs.
2013-2014

  • GrownOut

    UX Engineer

    Founding member of the startup wearing multiple hats, helping the B2B product in automating referral hiring. I did UX research, designed user-flows/interaction/visual/motion, and developed the entire front end on MEAN stack.
COMPETENCY
User Experience Informatation Architecture Interaction Design Rapid Prototyping
Design Strategy Design Critique
Design Research Design language system Web Front-end Development
Tools
Abstract Figma, Sketch & XD MindNode & Visio
Principle, Framer & ProtoPie Invision & Overflow
Photoshop & Illustrator Adobe After Effects
Code
HTML, Pug & XML Css3 + Preprocessor JS | Angular & React
GIT, Grunt, Yo, Bower & npm node, mongoDB & Express
Currently
Reading Clement Greenberg, Late Writings
Watching Letter to You ~ Bruce Springsteen
Recently inspired by Work of Hayao Miyazaki
Listening to As wild as you wanna be ~ Deborah De Luca
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