Hey I'm VipulI make complex products clearer for customers — and easier for teams to build well. Berlin-based. Currently designing at Raisin.

Featured work
  • Raisin brand evolution across product touchpoints

  • Brand evolution at Raisin

    Led Raisin's B2C dashboards on web and mobile from legacy catalogue to a unified home for wealth — extending the rebrand to email and shipping post-launch improvements — with team enablement for multi-market rollout.
  • OLX seller ad-package experience

  • Growing OLX's paying sellers

    OLX Ad Package case study — seller research and funnel analysis exposed category selection as the bottleneck; I redesigned the buy-package flow and validated the uplift in production before rollout across markets.
  • N26 premium multi-activity account feed

  • N26's home screen

    Evolving N26's Home feed into an all-activity view across Spaces — from mental-model research and concept testing to a shipped feed experience rolled out across European markets.
  • Gojek GoMart instant grocery delivery

  • GoMart discovery on Gojek

    Studio Accelerator sprint on Gojek's GoMart — funnel research into a bottom-navigation redesign and a portfolio of discovery bets, from desk research through shipped production.
  • GoPlay, Gojek's on-demand video platform

  • GoPlay from 0 to 1

    Led GoPlay from 0 to 1 and beyond on four platforms inside Gojek — fixing content discovery through research and experiments that drove engagement quarter after quarter.
  • Hike Messenger Camera 2.0 UX case study

  • Camera Is The New Keyboard

    Hike Camera 2.0 case study — research-led redesign of Stories capture and editing, from pre-capture gestures and filter discovery to post-capture stickers, rich text, and unified posting across Stories and Timeline.
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